Ebook Strategic Brand Management 4e by Keller, Parameswaran, Jacob

Strategic Brand Management : Building, Measuring, and
Managing Brand Equity
4th Edition
Author(s) : Kevin Lane Keller • Ambi M. G. Parameswaran • Isaac Jacob
Copyright © 2015
Publisher : Pe*rson Educ*tion / Pr*ntice Hall
PDF 106.54 MB

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