Ebook Public Relations 11e by Wilcox, Cameron, Reber (Global Edition)

Public Relations: Strategies and Tactics
11th Edition (Global Edition)
Author(s) : Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber
Copyright © 2015
Publisher : Pearson Education / Prentice Hall
PDF 13.16 MB

Table of Content:
Part 1. Role
Chapter 1. What Is Public Relations?
Chapter 2. The Evolution of Public Relations
Chapter 3. Ethics and Professionalism
Chapter 4. Public Relations Departments and Firms

Part 2. Process
Chapter 5. Research
Chapter 6. Program Planning
Chapter 7. Communication
Chapter 8. Evaluation

Part 3. Strategy
Chapter 9. Public Opinion and Persuasion
Chapter 10. Conflict Management: Dealing with Issues, Risks, and Crises
Chapter 11. Reaching Diverse Audiences
Chapter 12. Public Relations and the Law

Part 4. Tactics
Chapter 13. The Internet and Social Media
Chapter 14. Preparing Materials for Mass Media
Chapter 15. Radio and Television
Chapter 16. Meetings and Events

Part 5. Application
Chapter 17. Corporations
Chapter 18. Entertainment, Sports, and Tourism
Chapter 19. Politics and Government
Chapter 20. Global Public Relations
Chapter 21. Nonprofit, Health, and Education

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