Ebook Managerial Economics 7e by Keat, Young, Erfle (Global Edition)

Managerial Economics: 
Economic Tools for Today’s Decision Makers
7th Edition (Global Edition)
Author(s) : Paul Keat • Philip Young • Stephen Erfl e
Copyright © 2014
Publisher : Pe*rson Educ*tion / Pr*ntice Hall
PDF 34.85 MB

Table of contents
Chapter 1 Introduction 27
Chapter 2 The Firm and Its Goals 44
Chapter 3 Supply and Demand 64
Appendix 3A The Mathematics of Supply and Demand 91
Chapter 4 Demand Elasticity 94
Appendix 4A Applications of Supply and Demand 126
Chapter 5 Demand Estimation and Forecasting 140
Appendix 5A The Demand for White Zinfandel in Los Angeles 193
Appendix 5B Understanding Consumer Behavior Through Testing 201
Chapter 6 The Theory and Estimation of Production 206
Appendix 6A Productivity in Services 246
Appendix 6B The Multiple-Input Case 257
Appendix 6C Analyzing Production Functions with the Use of Calculus 268
Chapter 7 The Theory and Estimation of Cost 274
Appendix 7A A Mathematical Restatement of the Short-Run Cost Function 317
Appendix 7B The Estimation of Cost 321
Appendix 7C Interview with a Supply Chain Management Executive 332
Chapter 8 Pricing and Output Decisions: Perfect Competition and Monopoly 336
Appendix 8A The Use of Calculus in Pricing and Output Decisions 369
Appendix 8B Break-Even Analysis (Volume-Cost-Profit) 371
Chapter 9 Pricing and Output Decisions: Monopolistic Competition and Oligopoly 387
Appendix 9A A Mathematical Restatement of Monopolistic Competition 413
Chapter 10 Special Pricing Practices 416
Chapter 11 Game Theory and Asymmetric Information 458
Chapter 12 Capital Budgeting and Risk 487
Appendix 12A The Value of a Corporation 533
Chapter 13 The Multinational Corporation in a Global Setting 535
Chapter 14 Government and Industry: Challenges and Opportunities for Today’s Manager 559
Chapter 15 The Global Soft Drink Industry 582

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