Ebook Essentials of Entrepreneurship and Small Business Management 8e by Scarborough and Cornwall (Global Edition)

Essentials of Entrepreneurship and Small Business Management
8th Edition (Global Edition)
Author(s) : Norman M. Scarborough • Jeffrey R. Cornwall
Copyright © 2016
Publisher : Pe*rson Educ*tion / Pr*ntice Hall
PDF 22.82 MB

Table of contents
SECTION I The Challenge of Entrepreneurship 17
Chapter 1 The Foundations of Entrepreneurship 17
Chapter 2 Ethics and Social Responsibility: Doing the Right Thing 59
Chapter 3 Inside the Entrepreneurial Mind: From Ideas to Reality 96
SECTION II The Entrepreneurial Journey Begins 147
Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model 147
Chapter 5 Crafting a Business Plan and Building a Solid Strategic Plan 177
Chapter 6 Forms of Business Ownership and Buying an Existing Business 230
Chapter 7 Franchising and the Entrepreneur 264
SECTION III Launching the Business 302
Chapter 8 Building a Powerful Bootstrap Marketing Plan 302
Chapter 9 E-Commerce and the Entrepreneur 340
Chapter 10 Pricing and Credit Strategies 385
Chapter 11 Creating a Successful Financial Plan 421
Chapter 12 Managing Cash Flow 458
SECTION IV Putting the Business Plan to Work: Sources of Funds 497
Chapter 13 Sources of Financing: Equity and Debt 497
Chapter 14 Choosing the Right Location and Layout 540
Chapter 15 Global Aspects of Entrepreneurship 589
Chapter 16 Building a New Venture Team and Planning for the Next Generation 624

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