Ebook Global Marketing Management 7e by Kotabe, Helsen

Global Marketing Management
7th Edition
Masaaki (Mike) Kotabe, Kristiaan Helsen

Copyright © 2017 by John Wiley & Sons

Table of Content:

1 GLOBALIZATION IMPERATIVE 1
2 ECONOMIC ENVIRONMENT
3 FINANCIAL ENVIRONMENT
4 GLOBAL CULTURAL ENVIRONMENT AND BUYING BEHAVIOR
5 POLITICAL AND LEGAL ENVIRONMENT
6 GLOBAL MARKETING RESEARCH
7 GLOBAL SEGMENTATION AND POSITIONING
8 GLOBAL MARKETING STRATEGIES
9 GLOBAL MARKET ENTRY STRATEGIES
10 GLOBAL PRODUCT POLICY DECISIONS I: DEVELOPING NEW PRODUCTS FOR GLOBAL MARKETS
11 GLOBAL PRODUCT POLICY DECISIONS II: MARKETING PRODUCTS AND SERVICES
12 GLOBAL PRICING
13 GLOBAL COMMUNICATION STRATEGIES
14 SALES MANAGEMENT
15 GLOBAL LOGISTICS AND DISTRIBUTION
16 EXPORT AND IMPORT MANAGEMENT
17 PLANNING, ORGANIZATION, AND CONTROL OF GLOBAL MARKETING OPERATIONS
18 MARKETING STRATEGIES FOR EMERGING MARKETS
19 GLOBAL MARKETING AND THE INTERNET
20 SUSTAINABLE MARKETING IN THE GLOBAL MARKETPLACE 603